I'm a designer and artist obsessed with how things mean what they mean. Born in Buenos Aires, living between visual systems, spatial experience, and conceptual art.

My process starts with reading—context, behavior, the invisible architecture of perception. Then I translate. Abstract ideas become form, complexity becomes visual language, strategy becomes atmosphere you can walk through.

I treat design as perceptual technology. Not decoration, not even communication—something closer to cognitive infrastructure. How do you make someone understand something without explaining it? How does a space argue for an idea? How does coherence create authority?

Whether I'm building a brand system, curating an exhibition, designing an environment, or making art, I'm solving the same problem: how to make the invisible legible.

I work at the edge where strategy meets intuition, where semiotics meets materials, where what something is aligns with how it registers.

Contact me at sol@solcejas.com