Ashley was moving to Texas when we started so she wanted a visual identity

that would fit appropriate, and appealing, based on her new location and demographics.

Taking that into consideration along with her moodboard, I created a style that reflected this:

1. Minimal-Feminine style mixed with earthy-desert color choices, with some retro elements

thinking old country music meet western movie saloon vibe.

2. Business cards were made using textured 18pt premium paper for the ultimate tactile first

impression that adds to the rustic style.