Chloe wanted her brand to reflect some aspects of her personality.

My plan was to design a branding system that communicates these aspects,

while taking into consideration her business goals and how does she want her clients to feel:

1. To differentiate her from the rest of the competitors

2. Appeal to her target market/demographic (mostly females 25-50 years old,

upper-middle class socioeconomic level that can afford this luxury service)

3. Focus on her channel, which in her case would be Instagram, by having the right

social media assets that can aesthetically communicate her brand voice

As a designer my overall goal is to translate this into visual language elements;

by choosing a reflecting business name, design style/vibe, color palette, brand typography and the right

social media assets for her brand.

Chloe describes herself as a very Venus-esque woman: She strives for harmonic beauty

(she is also a Libra, coincidentally), passionate about art history, mostly Renaissance period and

pre- French Revolution Versailles aesthetic. Plus she has a very bubbly and youthful personality.

The pastel color palette and the "minimal 90’s design style communicate this while appealing to her demographic

I suggested her to use her first and middle names "Chloe Rose" for her business

since it feels more personal and fits with the color and vibe chosen.